The ASA has published a ruling following an investigation into two paid-for Facebook ads for Clinicexpert Hospital, promoting cosmetic surgery in Turkey.

The ASA challenged whether the:

1. reference to a “70% Monthly Discount Opportunity” in ads (a) and (b) pressured consumers into purchasing cosmetic interventions and was therefore irresponsible;

2. claim “Defined and strong hair in just one day” in ad (a) was misleading and could be substantiated, because it exaggerated the effectiveness of the procedure;

3. claim “Waste no more days letting hair loss makes [sic] you lose confidence” in ad (b) was irresponsible because it exploited insecurities surrounding body image; and

4. ads (a) and (b) misleadingly omitted information regarding the need for a pre-consultation to assess the patient’s potential contraindications and suitability for the procedures, including where such pre-consultation would take place.

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