The ASA has published a ruling following an investigation into a paid-for Facebook ad for GETDHI promoting cosmetic surgery in Turkey.

The ASA challenged whether the:

1. cartoon images of the man misleadingly exaggerated the effectiveness of the procedure;

2. reference to “99% successful results” was misleading and could be substantiated;

3. ad trivialised the decision to undergo cosmetic surgery and therefore was irresponsible; and

4. ad misleadingly omitted information regarding the need for a pre-consultation to assess the patient’s potential contraindications and suitability for the procedures, including where such pre-consultation would take place.

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