ASA Ruling on GET DHI Hair
Date Published: 11th October 2023
The ASA has published a ruling following an investigation into a paid-for Facebook ad for GETDHI promoting cosmetic surgery in Turkey.
The ASA challenged whether the:
1. cartoon images of the man misleadingly exaggerated the effectiveness of the procedure;
2. reference to “99% successful results” was misleading and could be substantiated;
3. ad trivialised the decision to undergo cosmetic surgery and therefore was irresponsible; and
4. ad misleadingly omitted information regarding the need for a pre-consultation to assess the patient’s potential contraindications and suitability for the procedures, including where such pre-consultation would take place.